PRODUCT LAUNCH

Led end-to-end content strategy for multiple Amalgamated Bank product launches - including the Climate Impact Debit Mastercard®, Business Banking rollout, and paperless statement campaign. Owned creative direction, copywriting, and rollout execution across social, email, and lead-gen channels. Campaigns boosted digital conversion while reinforcing the brand’s mission-driven values in sustainability, small business, and ethical finance.

SOCIAL-FIRST CAMPAIGN

Conceptualized and executed a series of social-first campaigns for Amalgamated Bank spotlighting brand values and community engagement. Led content development, social voice, and campaign rollout across platforms for initiatives like Pride Month, the Banking on Change equity series, Centennial Time Capsule, and year-end community giveaways. Blended storytelling with actionable engagement to increase reach, foster loyalty, and reflect the bank’s mission of justice and sustainability.

CLIENT & PARTNER

Produced mission-aligned partner and client content for Amalgamated Bank highlighting the values of equity, leadership, and community. Crafted social-first spotlights on organizations like Black Farmer Fund and industry alliances like GABV, while leading cultural content campaigns for Black History and Hispanic Heritage Month. These initiatives celebrated BIPOC voices and furthered the bank’s commitment to visibility and partnership with values-driven changemakers.

PR & ARTICLE

Led copy and content development for press-aligned initiatives including Nasdaq appearances, GABV Annual Meeting coverage, and the bank’s CSR Year in Review. Produced blog and LinkedIn editorial content with internal stakeholders to elevate transparency, mission alignment, and values-driven storytelling - resulting in increased engagement from institutional and impact investor audiences.

ISSUE-FOCUSED

Drove awareness campaigns around climate justice, budgeting for social good, and intersectional environmentalism. Developed original concepts, copy, and art direction for issue-driven storytelling across organic social channels. Helped solidify Amalgamated’s voice as a values-first institution by simplifying complex topics into accessible, visually distinctive content with a human impact lens.

COMMUNITY FIRST

Led inclusive social campaigns spotlighting NYC-based community initiatives, from literacy and health equity to supporting local AAPI and Black-owned businesses. Collaborated with nonprofit partners to amplify awareness through storytelling that felt personal, not performative. Content contributed to increased community engagement and stronger audience alignment with the bank’s values.

VIRAL CONTENT

To drive platform growth and explain complex financial trends in real-time, I led concept-to-execution production on Investopedia’s viral TikTok and Instagram Reels. I pitched and scripted news-based content, collaborated with our Editor-in-Chief, and edited videos within hours of trend spikes. These Reels consistently earned viral views, dramatically increasing channel engagement and solidifying the brand’s voice in FinTok.

FINANCIAL LITERACY

Tasked with making finance feel more accessible, I created scroll-stopping content for Investopedia’s social feeds. From digestible “term of the week” breakdowns to infographic carousels, I transformed jargon-heavy topics into bite-sized insights. I combined editorial research, graphic design, and platform-first copywriting to boost engagement and build trust across platforms, particularly Instagram. The result was a notable increase in saves, shares, and community interaction.

POP CULTURE

To bridge finance with culture, I launched a series of content drops tying investing concepts to pop culture moments. From dissecting the Galactic Empire’s economic model to celebrating Bitcoin Pizza Day, I leaned on fandoms and virality to spark financial curiosity. I led scripting, design, and social strategy, creating bite-sized lessons that felt both timely and timeless. This approach boosted shares and made finance feel fun, turning followers into everyday learners.

CURRENT EVENTS

I produced timely, data-informed content to help audiences understand how breaking news shaped the market. Whether it was decoding Tesla’s crypto investment or tracking NYC’s post-pandemic recovery, I developed videos, infographics, and podcast assets that turned headlines into accessible, actionable stories. This helped position the brand as a go-to source during volatile news cycles while boosting engagement across channels during traffic spikes.

SOCIAL FRANCHISE

I developed and maintained branded social franchises like Ask Us Anything, Your Money Questions, and Term of the Week, building scalable formats that positioned Investopedia as a reliable source for financial literacy. Including video scripts and social-ready assets, I worked cross-functionally with editorial and leadership to standardize storytelling while leaving room for timely, personality-driven insights. These franchises increased consistency and saved teams hours of ad-hoc ideation.

FINANCIAL EDUCATION

I developed and executed a suite of bite-sized, social-first education assets that turned intimidating financial topics into approachable, relatable content. From helping users prep for job interviews to demystifying concepts like the “Rule of 72,” my work fused practical tips with brand storytelling. I led copywriting, content structuring, and visual direction, anchoring each piece in real-life utility while maintaining editorial integrity and on-brand clarity across all platforms.

INFLUENCER

I led end-to-end production for this values-driven influencer series spotlighting financial experts and culture-shapers. From scripting interviews and coordinating assets to publishing features across social and blog, I managed each voice with editorial precision and storytelling warmth. This campaign highlighted diverse lived experiences, aligned with DEI and Financial Literacy Month priorities, and positioned the brand as a hub for inclusive money conversations rooted in trust.

POP CULTURE & FRANCHISE

I brought a playful yet educational tone to life through social-first series and editorial collaborations, mixing cultural commentary with practical finance advice. From crypto and career advice to spotlighting iconic voices like Dolly Parton, I developed content strategy, wrote copy, and directed design to ensure brand consistency and engagement. These campaigns strengthened The Balance’s identity as an approachable financial resource rooted in everyday relevance.